As lipoid-soluble compounds, carotenoids are usually associated with fats and oils.
In plants, carotenoids are mainly found in the leaves (> 90 %). Their physiological significance lies in their involvement in photosynthesis. There they serve the transfer of energy and protect cells from the damaging effects of light.
Carotenoids (above all beta-carotene, alpha-carotene, beta-cryptoxanthin) are absorbed in the intestine with plant food. The carotenes are cleaved in the intestine by the enzyme beta-carotene 15,15′ monooxygenase (BMO) to form retinal (in the case of beta-carotene these are 2 molecules retinal - see vitamin A below).