Mascara is a cosmetic product for tinting and visually emphasizing the lashes. The eye-catching effect of mascara is due to the fact that the natural lashes become thinner and lighter towards the tip, thus becoming lighter. They thus appear shorter than they really are. By tinting the lashes, they are visible along their entire length. Furthermore, the extra layer of colour on the lashes ensures that the lashes become thicker and therefore appear stronger. Sometimes mascara also contains artificial silk or nylon fibres, so that the optical effect is accompanied by an actual lengthening of the lashes. Mascara belongs to the cosmetic products. Together with eye shadow and eyeliner products, they form the product segment of eye cosmetics. Many users prefer waterproof mascara.
Side effects of mascara applications include allergic reactions (see also eyelid eczema), mechanical injuries of the eye apparatus due to careless application, foreign body deposits in the conjunctiva and cornea.